According to the Oxford English Dictionary, an infographic (or information graphic) is “a visual representation of information or data”. But the meaning of an infographic is something much more specific. An infographic is a collection of imagery, charts, and minimal text that gives an easy-to-understand overview of a topic. The most visually unique, creative infographics are often the most effective, because they grab our attention and don’t let go. But it’s crucial to remember that the visuals in an infographic must do more than excite and engage.