A graphic designer does more than just put their creative skills to work. Though most graphic designers are intuitively creative already, they have generally spent time studying numerous design principles. It’s vital to understand how to use design elements to transmit the required messages and values as well as evoke a certain feeling in the viewer. As a visual communicator, they leverage these design elements and use concepts such as color, typography, space, balance, form and lines to create their visual message. Some graphic designers are also able to understand the more technical aspects of design required to create digital assets for a company. For example, a web designer is often able to create wire frames, workflows, and sitemaps and understand how to develop easy navigation for the user experience.