Even if you are using an online logo generator, keep your design simple. Remember, a simple logo design is self-explanatory, and people can easily recognize it from afar. You might want to use your logo in multiple ways- on your business cards, screens, signage boards, labels, packaging, and other places. So it must make sense and express your brand value, just like other famous brands. Besides, you should also be abreast of the latest logo trends according to your niche. Your brand and your logo should complement each other. Consider different types of logos and then pick the one that fits best to your needs.